With their watersheds and regulatory imposed limitations on nudity, violence and profanity, public service broadcasters must look rather quaint to younger generations, writes Raymond Snoddy.
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2018 marks the year when adtech vendors – small and large – stand up and take accountability for their role in the digital ecosystem, writes Paul Wright.
Jiri Bures and Nick Blenkarne examine the ways brands can harness artificial intelligence to create personalised and meaningful experiences for customers.
Looking at the latest digital developments in out-of-home, Dominic Mills wonders if the sector can show its private equity owners the money fast enough.
Dal Gill joins Seedtag from Spotify, where he served as a member of the European leadership team.
Neuroscience and marketing specialist Heather Andrew reveals the techniques reality TV shows deploy to keep us hooked.
Andrew Mortimer, Sky’s director of media, has this week moved from the marketing group to the newly-created role of director of client strategy for Sky Media.
Of the $63.4bn spent globally on programmatic advertising last year, only $17.8bn is estimated to have made it to the ‘working media’ level.
News UK, publisher of The Times and The Sun, has promoted Dominic Carter to group chief commercial officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations.
Robert Hannigan has warned that tech companies are becoming more powerful than governments and have a tendency to consider themselves above democracy. We should pay attention, writes Raymond Snoddy.