The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.
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From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB’s chief executive, Justin Sampson, explains what the future has in store.
In his new role, Barnett will drive the product vision and strategy across Quantcast’s Advertise and Measure businesses.
With their watersheds and regulatory imposed limitations on nudity, violence and profanity, public service broadcasters must look rather quaint to younger generations, writes Raymond Snoddy.
2018 marks the year when adtech vendors – small and large – stand up and take accountability for their role in the digital ecosystem, writes Paul Wright.
Jiri Bures and Nick Blenkarne examine the ways brands can harness artificial intelligence to create personalised and meaningful experiences for customers.
Looking at the latest digital developments in out-of-home, Dominic Mills wonders if the sector can show its private equity owners the money fast enough.
Dal Gill joins Seedtag from Spotify, where he served as a member of the European leadership team.
Neuroscience and marketing specialist Heather Andrew reveals the techniques reality TV shows deploy to keep us hooked.
Andrew Mortimer, Sky’s director of media, has this week moved from the marketing group to the newly-created role of director of client strategy for Sky Media.