Of the $63.4bn spent globally on programmatic advertising last year, only $17.8bn is estimated to have made it to the ‘working media’ level.
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News UK, publisher of The Times and The Sun, has promoted Dominic Carter to group chief commercial officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations.
Robert Hannigan has warned that tech companies are becoming more powerful than governments and have a tendency to consider themselves above democracy. We should pay attention, writes Raymond Snoddy.
In this week’s podcast, host John Reynolds interviews Google executives Nishma Robb, marketing director, and Matt Bush, sales director.
VCCP Media’s Catherine Becker gives her view on one of the better Facebook apologies – and outlines what the data breach scandal means for users and advertisers moving forward.
In her new role Watt will help Quantcast’s advertiser clients grow by leveraging company’s live insights in order to reclaim control of their audience relationships.
It is more vital than ever to be aware that no data or dataset can give you all the answers, writes Newsworks’ Denise Turner.
Clarkson will lead all commercial and marketing elements of the business to drive development and growth.
One might conclude that even Publicis’s differentiated response to the same problems as WPP have left people unconvinced about the holding company model, writes Dominic Mills. Plus: what next for Facebook’s ad model.
Advertisers are not being deterred by poor viewability, brand safety or ad fraud, as figures show that businesses will spend 40.2% of their marketing budgets on online advertising in 2018, up from 37.6% in 2017.
