Snap has this week hired Facebook’s director of agency partnerships, Ed Couchman, as its new general manager for the UK – while promoting Claire Valoti.
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The only tangible outcome of what was supposed to be a searing examination in Congress of Facebook was a 5% rise in the company’s share price, laments Raymond Snoddy. At least the Lords are right on the money…
Facebook CEO Mark Zuckerberg has answered questions from US Senators this week about data privacy practices in the wake of the Cambridge Analytica scandal. Here, experts share their views on what this means for adland.
Despite its best intentions, ISBA’s focus on viewability may actually deepen the adtech swamp, writes Bountiful Cow’s Chris Andrews.
Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.
Losing third party data will shine the spotlight on Facebook’s own data, writes Total Media’s Celine Saturnino. Expect cobwebs.
EVENT: Hear from the most engaging research practitioners and users, ensuring insights that will enhance how your business sources and uses data to drive success.
The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.
From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB’s chief executive, Justin Sampson, explains what the future has in store.
In his new role, Barnett will drive the product vision and strategy across Quantcast’s Advertise and Measure businesses.