More Digital articles

Just because you have a data lake measured in yottabytes, it does not mean you have anything of quality, writes David Brennan.

Dominic Mills reviews the goods and services that adland will either ditch or embrace this year, as economic necessity demands. Plus: The IAB’s ‘meta’ research fail.

There is growing appetite to deliver online advertising that is contextual, relevant and more respectful to the consumer – but that isn’t at the expense of audience first strategies.

The agenda for AWEurope 2018 is surprisingly light on sessions dedicated to one of the biggest challenges facing the industry, writes Quantcast’s Matt White – so here’s some guidance.

A new study from DAX, the digital audio exchange created by Global, reveals how the rise in voice-activated devices and podcasts will continue to drive change in the way advertising is planned, created and bought in the UK.

Nine years ago a joint online venture between ITV, Channel 4 and BBC Worldwide was killed off in a wretched and arrogant decision, writes Raymond Snoddy – but now, a joey of sorts has been born…

Williams talks about Channel 4’s move out of London and whether other broadcasters will make further shifts into the regions; the revival of Who Wants to be a Millionaire; bids for Sky; and gender diversity at ITV.

If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza.

The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.

Frank Krikhaar examines the ways the ad industry can have a real and lasting impact on sustainability – and help use its creative clout to deliver positive change.