Derriston Capital director Rodger Sargent details how the deal to create S4 Capital came about, how much power Sorrell will wield, and its ambitions going forward.
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Vista said its support will enable IAS to drive innovation and solve pressing digital advertising challenges, expanding capabilities into additional advertising channels, and scaling the business into new global markets.
The recent travails of WPP have tarnished Sir Martin Sorrell’s business reputation, writes Dominic Mills. The launch of S4 Capital offers the best chance he will get for rehabilitation.
Three years ago Facebook dominated the social media landscape among teenagers; now just 51% of 13-17 year olds are using the platform.
How will a brilliant businessman formulate a strategy that accounts for the interruption of businesses like Accenture and the Silicon Valley tech firms in adland?
SoundCloud will be making its audio and video inventory available programmatically via AppNexus Marketplace, as the audio platform fights to emerge from the sizeable shadows of music streaming giants Spotify and Apple Music.
Mathias Upton-Hansen charts new trends in the creative industries.
Brexit has cast uncertainty over the fate of international broadcasters using the UK as a European base, writes Raymond Snoddy. If no deal is reached, the cost could be substantial.
There’s no reason Accenture’s move into media buying won’t work, writes Dominic Mills – but there are enough hurdles to overcome to mean it doesn’t have a clear run at landing the big media accounts.
Brands must reevaluate how they use media platforms to communicate with consumers, as a new study published today reports that mobile will account for 24% of global media consumption this year.