More Digital articles

Dominic Mills ponders where the new JIC will lead news and magazine brands. Plus: how the WPP saga has put a previously inactive board in the spotlight, and the perils of Facebook’s facial recognition.

Thanks to better optimisation, UK ad viewability levels have hit their highest level since records began almost four years ago, according to ad verification firm Meetrics.

For the first time publishers and advertisers can see audience delivery across all platforms – including mobile, tablet, desktop and print.

For the first time publishers and advertisers can see audience delivery across all platforms – including phone, tablet, desktop and print.

In any rational world, there should now be a renaissance in sophisticated media planning thanks to the new Audience Measurement for Publishers, writes Raymond Snoddy.

Execs from Mindshare, Google and Media iQ give their take on what the latest results mean for the industry.

Current data scandals show that UK publishers were right to back their instincts and invest in a new joint industry currency, writes Simon Redican.

As a shareholder in the brand building business, John Lowery is aghast at the damage Sorrell’s pursuit of money has inflicted.

Rising costs and the ongoing uncertainty that exists over the future direction of the UK economy in a post-Brexit world have led to caution and belt-tightening.

Is there a way to resolve conflicting needs and make the ecosystem a safer place? Nick Welch investigates.