If CMOs had asserted their right to know where every cent of their budgets was invested across the supply chain, today we would have a very different media landscape, writes Stephen Broderick.
Showing 2001-2010 of 8,356
More Digital articles
Manning Gottlieb OMD, part of Omnicom group, will be the sole media buying partner for the UK government for the next four years, taking over from Carat.
Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
The plans would see an enforced code of conduct for social media platforms, including age restrictions and the removal of illegal content – with the threat of fines if firms do not comply.
Host John Reynold’s joins the Radiocentre’s Tuning In conference to speak with Margot James, culture minister; new Absolute Radio breakfast show presenter Dave Berry plus lots more…
Rajar’s Q1 report has unveiled some exciting new milestones for the industry – here are the major take-outs.
The World Federation of Advertisers has today published a global media charter as it rallies agencies, ad-tech providers, media owners and platforms to create a “safer, more transparent” environment for brands and consumers.
Digital radio is in rude health and now represents the majority of all radio listening with a narrow 50.9% share, according to the latest Rajar results for the first quarter of 2018.
As Rajar publishes its first quarter results for the radio market, Mediatel presents a full round-up for the national stations and networks and the digital and breakfast markets.
As Rajar releases its first quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.