With GDPR now in full force, Direct Line says its safety-conscious Shotgun app has turned into a great example of how data can be used openly and transparently to hold a conversation with customers.
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Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.
Almost half of UK households are forecast to own voice assistant by 2022, representing a shift to an era of ‘ambient technology’. Consumer trust will need to be central to its success, writes Andy Dobson.
Dominic Mills presents a selection of observations about the week’s impossible-to-ignore Cannes Lions festival – including an FBI probe, questionable leadership, hypocrites and freshly-minted acronyms.
Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.
Tink Labs, a Hong Kong start-up operating in the travel and tourism space, has hired Paul Frampton-Calero as its UK and Ireland CEO.
JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.
Andy Pang, Snap’s international head of measurement, said the tool would add “another dimension” to the way brands can evaluate their impact on Snapchat.
UK forecasters are predicting a long, hot summer. Brands can therefore expect a surge in overnight online traffic as soaring temperatures drive sleepless consumers back to their screens, according to new research published today.
In his new role Long will be responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such as BMW and Nike.