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Digital Cinema Media celebrates its tenth birthday this week. CEO Karen Stacey shares the advertising highs, the cinematic lows and tells us what new opportunities await brands on the big screen.

There was sex, dating and dancing, AI in the advertising and a digital mindset at Channel 4’s upfronts. Here’s our review from the new summer format.

Following details revealed by Mediatel last week, Channel 4 has today formally announced its new AI driven adtech that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.

UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.

Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.

Speaking at Mediatel’s Big Day of Data, Diageo reveals how it is investing its marketing budgets into consumer experiences both online and offline.

Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?

Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.

Bosses from the likes of ITV and the New York Times want the big tech firms held accountable for the problems they cause around the world. Governments must listen, writes Raymond Snoddy.

Brands should start to find their own ‘voice’ or risk playing catch up when we enter a browserless world, writes Nick Graham.