More Digital articles

As much as Denise Turner loves it, media research can sometimes be rather contradictory and confusing…

In a rare display of unity, News UK, the Telegraph and the Guardian are to offer joint digital ad sales as they seek to offer better scale, a cleaner supply chain and easier buying options for advertisers.

The findings show that on a 12 month rolling basis to March 2018, combined revenue increased by 5.4% to £371m.

With GDPR now in full force, Direct Line says its safety-conscious Shotgun app has turned into a great example of how data can be used openly and transparently to hold a conversation with customers.

Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.

Almost half of UK households are forecast to own voice assistant by 2022, representing a shift to an era of ‘ambient technology’. Consumer trust will need to be central to its success, writes Andy Dobson.

Dominic Mills presents a selection of observations about the week’s impossible-to-ignore Cannes Lions festival – including an FBI probe, questionable leadership, hypocrites and freshly-minted acronyms.

Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.

Tink Labs, a Hong Kong start-up operating in the travel and tourism space, has hired Paul Frampton-Calero as its UK and Ireland CEO.

JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.