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UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.

Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.

Speaking at Mediatel’s Big Day of Data, Diageo reveals how it is investing its marketing budgets into consumer experiences both online and offline.

Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?

Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.

Bosses from the likes of ITV and the New York Times want the big tech firms held accountable for the problems they cause around the world. Governments must listen, writes Raymond Snoddy.

Brands should start to find their own ‘voice’ or risk playing catch up when we enter a browserless world, writes Nick Graham.

WPP’s Mindshare has promoted Ruth Zohrer (pictured above) and Alan Weetch to its leadership team in a bid to “evolve its planning offer” across the UK.

From Sir Martin Sorrell’s rock throwing to the bad news for Accenture’s rivals, Dominic Mills deciphers Cannes 2018.

The Ozone Project – a joint digital ad sales house from News UK, Guardian and Telegraph – is welcome news and brings mutual benefits to advertisers and publishers, but agencies have expressed caution over aspects of the deal.