Sir Martin Sorrell’s new business, S4 Capital, has beaten WPP to buy Media Monks for €300m – fuelling growing hostilities with the firm he founded. Here, industry experts analyse the significance of the deal.
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‘Responsive search ads’ combine different creative with machine learning to help deliver more bespoke targeting.
S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to “provide clients with digital services, which are agile, efficient, and of premium creative quality.”
TV advertising is still a powerful way to sell product, writes Nick Manning – but change is coming and advertisers and their agencies must move to update decades-old working practices.
Digital Cinema Media celebrates its tenth birthday this week. CEO Karen Stacey shares the advertising highs, the cinematic lows and tells us what new opportunities await brands on the big screen.
There was sex, dating and dancing, AI in the advertising and a digital mindset at Channel 4’s upfronts. Here’s our review from the new summer format.
Following details revealed by Mediatel last week, Channel 4 has today formally announced its new AI driven adtech that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.
UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.
Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.
Speaking at Mediatel’s Big Day of Data, Diageo reveals how it is investing its marketing budgets into consumer experiences both online and offline.