The antithesis of 90s lads’ mags, the aim of the new digital platform is to provide men in the UK with advice and inspiration making way for “the new masculinity”.
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Enough is enough. It’s time to challenge the current mode of thinking, writes John Lowery.
Sponsor content Measuring true frequency is very difficult, so what are the different approaches advertisers can take? AudienceProject’s Martyn Bentley investigates.
Snap has this week hired Facebook’s director of agency partnerships, Ed Couchman, as its new general manager for the UK – while promoting Claire Valoti.
The only tangible outcome of what was supposed to be a searing examination in Congress of Facebook was a 5% rise in the company’s share price, laments Raymond Snoddy. At least the Lords are right on the money…
Facebook CEO Mark Zuckerberg has answered questions from US Senators this week about data privacy practices in the wake of the Cambridge Analytica scandal. Here, experts share their views on what this means for adland.
Despite its best intentions, ISBA’s focus on viewability may actually deepen the adtech swamp, writes Bountiful Cow’s Chris Andrews.
Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.
Losing third party data will shine the spotlight on Facebook’s own data, writes Total Media’s Celine Saturnino. Expect cobwebs.
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