The seal confirms that the companies’ practices have met different criteria – which includes reducing ad fraud, obtaining certification for brand safety, and improving the digital advertising experience.
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There is a danger that regulators could find legitimate domestic reasons to block deals in the newspaper and TV industries while missing the bigger global picture, writes Raymond Snoddy.
Unimpressed with the answers given by Facebook’s chief technology officer during a government inquiry into fake news, MPs have now threatened Facebook CEO Mark Zuckerberg with a formal summons to stand before them instead.
Facebook has announced plans to build a new Clear History feature into its platform to grant users more information and control over how their personal data is used.
McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.
We need advertising to work – and we need to be willing and honest enough to say when it doesn’t. By Joe Lewis.
Results International’s Julie Langley shares a first quarter analysis on marcoms merger and acquisition activity.
Dominic Mills hacks his way through some unfathomable language to understand why every media agency needs its own agent for transformation. Plus: A tale of two retailers…and TV.
In the first quarter of 2018, WPP’s net sales were down just 0.1%, with the UK, Asia Pacific and Latin America up strongly, offset by declines in North America and Western Continental Europe.
UK adspend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. Here, media bosses digest the findings.