More Digital articles

Despite its best intentions, ISBA’s focus on viewability may actually deepen the adtech swamp, writes Bountiful Cow’s Chris Andrews.

Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.

Losing third party data will shine the spotlight on Facebook’s own data, writes Total Media’s Celine Saturnino. Expect cobwebs.

EVENT: Hear from the most engaging research practitioners and users, ensuring insights that will enhance how your business sources and uses data to drive success.

The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.

From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB’s chief executive, Justin Sampson, explains what the future has in store.

In his new role, Barnett will drive the product vision and strategy across Quantcast’s Advertise and Measure businesses.

With their watersheds and regulatory imposed limitations on nudity, violence and profanity, public service broadcasters must look rather quaint to younger generations, writes Raymond Snoddy.

2018 marks the year when adtech vendors – small and large – stand up and take accountability for their role in the digital ecosystem, writes Paul Wright.

Jiri Bures and Nick Blenkarne examine the ways brands can harness artificial intelligence to create personalised and meaningful experiences for customers.