The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?
Showing 2431-2440 of 8,363
More Digital articles
Some companies are conditioned to exaggerate, while others place blind faith in their own numbers – either way, someone will call them out, one bollocks stat at a time. By Dominic Mills.
In a fascinating debate at the 2017 Connected Consumer Conference we learned what is essentially a magic formula for better advertising – but the ingredients to make it work are not always easy to acquire.
The language used in GroupM’s surprise announcement that MEC and Maxus are to merge brings to mind the master of a peculiarly British form of misery, writes Dominic Mills. Plus: Revival of the JICs.
The two bodies representing both UK agencies and advertisers have united to demand the media industry only uses objective and independently verified data before making buying decisions.
Globally, people will spend an average of 122 minutes a day accessing the internet on mobile devices.
40% of British adults now trust politicians more than the media, making it “extremely troubling” for news platforms to maintain credibility, says Trinity McQueen report.
Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.
The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.