Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.
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The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.
It’s credible and brand safe – and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.
The female-focused online magazine has also announced a number of new commercial hires.
From the powerful to the tasteless, Ray Snoddy examines how the media – in all its forms – handled the atrocity in Manchester.
Behavioural science, machine learning, connected data and cross-device measurement are just some of the issues to be tackled at the 2017 Connected Consumer Conference next month.
BARB’s Joe Lewis delves into the latest data from Sky Go to explain how the Premier League is watched online.
Prime members will be able to add individual subscriptions for a monthly fee, with channels including Discovery, Eurosport and ITV Hub+ – plus a list of much more obscure channels such as Hopster, Shudder and Heera.
The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.