The language used in GroupM’s surprise announcement that MEC and Maxus are to merge brings to mind the master of a peculiarly British form of misery, writes Dominic Mills. Plus: Revival of the JICs.
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The two bodies representing both UK agencies and advertisers have united to demand the media industry only uses objective and independently verified data before making buying decisions.
Globally, people will spend an average of 122 minutes a day accessing the internet on mobile devices.
40% of British adults now trust politicians more than the media, making it “extremely troubling” for news platforms to maintain credibility, says Trinity McQueen report.
Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.
The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.
It’s credible and brand safe – and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.
The female-focused online magazine has also announced a number of new commercial hires.
From the powerful to the tasteless, Ray Snoddy examines how the media – in all its forms – handled the atrocity in Manchester.