More Digital articles

As it continues to expand, The Pool’s co-founder and editor Sam Baker explains how years of print experience helped her discover a successful digital publishing model. By Ellen Hammett.

In this long read, Videonet editor John Moulding explains why Amazon Channels could be the most important video launch in Europe this year.

It’s time to wake up. Enders Analysis’ Douglas McCabe explains why the findings of a new report should set alarm bells ringing across the entire media and advertising market.

The sell and buy divide that exists in display simply isn’t applicable to TV and video, writes Videology’s Ryan Jamboretz – because both sides add value to each other.

The pay-TV and broadband rivals will add Virgin’s 3.7 million homes to the AdSmart network, giving total access to more than 30 million targetable TV viewers in the UK and Ireland.

As the media industry prepares for GDPR, Dentsu Aegis Network has announced the appointment of Mark Keddie to the newly created role of global data protection officer.

PageFair’s Dr Johnny Ryan shares the findings of a new report produced with ISBA and the Advertising Research Foundation examining the behaviour of different types of internet user.

The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?

Some companies are conditioned to exaggerate, while others place blind faith in their own numbers – either way, someone will call them out, one bollocks stat at a time. By Dominic Mills.

In a fascinating debate at the 2017 Connected Consumer Conference we learned what is essentially a magic formula for better advertising – but the ingredients to make it work are not always easy to acquire.