According to new research, 34% of UK adults would rather lose a finger than their connection to the Internet, while the same number said they would rather live without heating.
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The secret sauce of planning is in danger of thinning to the point of gruel, writes Dominic Mills. Plus: Tesco’s ineffective advertising.
Industry gathered together this week to celebrate the very best of new advertising, tech and commercial opportunities in the connected market at the fourth annual Connies – with RadiumOne winning the Grand Prix.
Helen Rose, head of insight at the7stars, discusses the findings of new research uncovering what the new world of filter bubbles means for brand discovery.
At Mediatel’s 2017 Planning Debate, experts warned that an over-reliance on data and a lack of human interaction was creating a chasm between planners and their audiences.
Premium publishers may have proved that context and quality of environment amount to increased ROI for advertisers, but the trading mechanics have yet to catch up. By David Pidgeon.
As the Wikipedia founder Jimmy Wales launches a platform to combat fake news, Raymond Snoddy wonders if he can pull it off.
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest AA/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
Programmatic is becoming a dirty word but the issue is wider than technology, writes Jana Eisenstein as she shares her plans to renew digital media optimism.
The headlines currently being grabbed are the tip of an iceberg that has been looming on the horizon of the online ad ecosystem for some time, writes Steve Doyle.