Behavioural science, machine learning, connected data and cross-device measurement are just some of the issues to be tackled at the 2017 Connected Consumer Conference next month.
Showing 2461-2470 of 8,380
More Digital articles
BARB’s Joe Lewis delves into the latest data from Sky Go to explain how the Premier League is watched online.
Prime members will be able to add individual subscriptions for a monthly fee, with channels including Discovery, Eurosport and ITV Hub+ – plus a list of much more obscure channels such as Hopster, Shudder and Heera.
The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.
GroupM, the world’s largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
The idea of factoring in a ‘Trust Quotient’ score when deciding where to place ads has been mooted. Here, Newsworks’ Denise Turner explains how we should approach the concept.
As Rajar publishes its first quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
In total, 32 million people now tune in to radio via a digitally enabled receiver – DAB, digital TV or online – each week.
The B2B audience has drastically shifted in recent years, writes Katy Halewood. Here’s how marketers can keep pace.
Talon founders and former managing partners Frank Bryant and James Copley have this week been promoted to managing directors – alongside a host of further promotions and new hires.