The pay-TV and broadband rivals will add Virgin’s 3.7 million homes to the AdSmart network, giving total access to more than 30 million targetable TV viewers in the UK and Ireland.
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As the media industry prepares for GDPR, Dentsu Aegis Network has announced the appointment of Mark Keddie to the newly created role of global data protection officer.
PageFair’s Dr Johnny Ryan shares the findings of a new report produced with ISBA and the Advertising Research Foundation examining the behaviour of different types of internet user.
The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?
Some companies are conditioned to exaggerate, while others place blind faith in their own numbers – either way, someone will call them out, one bollocks stat at a time. By Dominic Mills.
In a fascinating debate at the 2017 Connected Consumer Conference we learned what is essentially a magic formula for better advertising – but the ingredients to make it work are not always easy to acquire.
The language used in GroupM’s surprise announcement that MEC and Maxus are to merge brings to mind the master of a peculiarly British form of misery, writes Dominic Mills. Plus: Revival of the JICs.
The two bodies representing both UK agencies and advertisers have united to demand the media industry only uses objective and independently verified data before making buying decisions.
Globally, people will spend an average of 122 minutes a day accessing the internet on mobile devices.
40% of British adults now trust politicians more than the media, making it “extremely troubling” for news platforms to maintain credibility, says Trinity McQueen report.