Digital adspend in the UK grew by 17.3% in 2016 to £10.3 billion – its fastest rate in nine years – according to the latest figures from the IAB UK and PwC.
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The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK’s Roy Jeans
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People are so convinced that traditional media are dying, they simply can’t accept the evidence which proves it untrue, writes Newsworks’ Denise Turner.
Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.
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TabMo, the programmatic mobile video specialists, has recruited Dan Read for the newly-created role of head of trading and platform sales.
The move, confirmed on Tuesday, should shine some light on the murky world of adtech supply chains, where dozens of players extract fees as an ad moves along the pipes from advertiser to publisher.
Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.
Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner’s undying love for his biggest funder.