People are so convinced that traditional media are dying, they simply can’t accept the evidence which proves it untrue, writes Newsworks’ Denise Turner.
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Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.
Media has been obsessed with predicting and planning for life after the digital revolution. Research The Media’s Richard Marks asks whether that future is now with us.
TabMo, the programmatic mobile video specialists, has recruited Dan Read for the newly-created role of head of trading and platform sales.
The move, confirmed on Tuesday, should shine some light on the murky world of adtech supply chains, where dozens of players extract fees as an ad moves along the pipes from advertiser to publisher.
Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.
Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner’s undying love for his biggest funder.
Global internet adspend will grow 13% to reach US$205bn this year, according to new forecasts from Zenith – with UK adspend set to surpass £17.5bn.
Case study: Behavioural science can make your advertising campaign fly, writes Jennie Roper, head of insight, Kinetic UK.
If you shovel your money into a mysterious machine without asking what on earth you’re actually doing, then the fault is really yours.