More Digital articles

We have failed to fully articulate the dramatic impact that mobile apps should be having on media plans, writes Gavin Stirrat.

Virgin Media is set join Sky’s AdSmart in a major deal that, if it goes ahead, will boost the scale of the targeted advertising platform.

Talking AI devices are taking over, and the prize for the brands that know how to exploit them will be huge, writes Dominic Mills.

A citizenry armed with cameras and social media can make life very difficult for those in power, writes Raymond Snoddy.

Digital adspend in the UK grew by 17.3% in 2016 to £10.3 billion – its fastest rate in nine years – according to the latest figures from the IAB UK and PwC.

The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK’s Roy Jeans

Geoff Copps provides a new – and essential – spin on the growing debate around context in advertising.

People are so convinced that traditional media are dying, they simply can’t accept the evidence which proves it untrue, writes Newsworks’ Denise Turner.

Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.

Media has been obsessed with predicting and planning for life after the digital revolution. Research The Media’s Richard Marks asks whether that future is now with us.