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The video platform is targeting the big screen — and watch time has become the number one predictor of channel revenue.

The three digital advertising companies reported ad revenue growth of 11-26%.

Havas Media Group’s chief data and product officer, Laura Kell, explains that first-party data, while useful, can limit new customer acquisition if overly relied on.

While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a “co-pilot” for editors.

“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.

Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.

Octave’s director of revenue shares his mountain dreams and his advice for someone wanting a job in media sales.

“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.

Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.

Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.