More Digital articles

At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.

Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector. 

Analysis: Digital news subscription prices rose 19% in 2023, but because publishers commonly offer significant discounts higher prices will not necessarily lead to significantly greater revenues.

Analysis: The broadcaster increased its share of linear channels by 5%.

Audio division recorded its “highest-ever revenue”, while the company as a whole grew 14% in the year to March 2023.

The Guardian’s director of clients, marketing and research shares what has changed in conversations with partners and what he wanted to be when he grew up.

Analysis: New figures from the Reuters Institute show the extent to which Facebook and Twitter’s deprecation of support for news publishers is impacting their ability to reach audiences.

This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.

Partner content: The DMA’s CEO outlines why the government’s proposed reforms will benefit businesses and their customers.

Posterscope’s innovation director outlines four predictions for out-of-home this year.