More Digital articles

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Digital helped drive a 7.5% increase in UK advertising spend in 2015.

In media, everybody feels compelled to say that they have the technology and data to deliver ‘the answer’ – without actually saying what that answer is, writes UKOM’s Ian Dowds.

The Sun recorded an impressive 10.2% increase in its web traffic in March, equating to an extra 208,000 visitors a day.

The rise of live video streaming is set to disrupt the traditional sports broadcast model, Havas’ global CEO of sports and entertainment has warned.

Sizmek’s Ben Walmsley has been named digital commercial director of News UK’s newly restructured commercial arm The Bridge.

Research The Media’s Richard Marks previews ‘Audio Time’, a new report from RAJAR looking at how the nation’s consumption of all forms of audio breaks down by type, device and location.

What will it take for the ad industry to settle upon a common measurement language, asks Tead’s Caroline Hugonenc

YouTube might think it is “remaking TV”, but its strategy is missing a crucial component, writes Dominic Mills – plus: VW’s misleading ads cause more headaches for the car manufacturer.

New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales – revealing positive return on investment figures.