ZenithOptimedia’s Richard Shotton explains the power of a contrarian approach in programmatic
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What needs to happen before the new promised era of advertising arrives, asks Admedo’s Nick Moutter
The one thing media owner trade bodies should avoid is picking fights with other media, writes Dominic Mills.
The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International’s Julie Langley assesses the latest M&A activity.
ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.
The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.
Technology, data and societal shifts have all changed the rules of the game, writes Primesight’s Andy Goldsmith.
Ahead of publication of Barb’s 2016 Viewing Report, Mediatel shares an exclusive extract from agenda21’s Pete Robins – arguing that online needs to change its attitudes and
behaviours.
DCM has announced the promotion of Davina Barker to sales director amid a wider restructure.
The deal will allow advertisers to target audiences online and from taxi rooftops based on their location.