A new news stream, rolling coverage of the latest stories and access to enhanced sports data are just a few of the key features that The Telegraph has rolled out on to its new website.
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The upcoming US presidential elections, Rio Olympics and Paralympics and the UEFA EURO 2016 are set to help global adspend reach US$538 billion this year, according to Carat’s latest ad expenditure forecast.
The new website will be more responsive than the current iteration to ensure it works on a range of screen sizes, and the apps have been described as having a “cleaner, smarter design,” to improve the user experience.
Integrated with ITV Hub, the Yospace system allows ads to be selected according to the demographic of the viewer, a process that takes place in real-time and is reactive to the variances of a live environment.
Will the WPP boss’s success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion’s tube win, ad effectiveness and clumsiness at Channel 4
Now The Independent has shut down its print operations, TH_NK’s Tom Moran looks at what changes it will need to make as it heads into the digital wilderness.
Following Videoscape 2016, Bloomberg Intelligence’s Tal Smoller adds context to the recent advertising trends by looking at the prospects, changing consumer habits and the consequential shift towards digital advertising.
Amid criticism that there is a lack of “connected marketing” to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect’s Beckie Goodfield examines the game-changing developments for TV and its advertising.
As the UK’s TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.