Cass Naylor returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to review the past week’s news in media and advertising.
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Brands must experiment, take risks and make room for adaptive marketing, instead of replicating each other’s strategies, Aliya Rafiq Vaz argues.
Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.
The ChatGPT developer announced a policy for how it is approaching the moderation of AI-created election-related content – an especially challenging issue now that it has launched a GPT marketplace.
BlowUp Media’s UK sales director talks about his first job in defence exhibitions and having flexibility in decision-making.
Host Jack Benjamin and Havas Media Group chief data and product officer Laura Kell talk about the relaunch of Converged, life after cookies, data privacy and what she thinks of the current media agency model.
At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.
Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.
Analysis: Digital news subscription prices rose 19% in 2023, but because publishers commonly offer significant discounts higher prices will not necessarily lead to significantly greater revenues.
Analysis: The broadcaster increased its share of linear channels by 5%.