What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
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World Media Group CEO Belinda Barker reveals what the hot topics on members’ minds for 2024, from elections and AI to cookies and support for quality journalism.
Google’s long-awaited deprecation of third-party cookies presents a vital opportunity for publishers to seize the moment.
Dynamic Creative Optimisation will be crucial to programmatic digital out-of-home’s rise in 2024, writes i-media’s head of programmatic.
The News Movement’s co-founder and president Ramin Beheshti discusses the strategies and realities behind being a social-first news platform.
Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.
Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?
Samsung Gaming Hub has taken over the Piccadilly Lights with an interactive 3D gaming livestream.
The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte has found subscription revenues have been “performing well” for more than a year.
From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.
