In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at the growing ad tech battlefield, the problem of discovering new apps and expectations surrounding Apple.
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They say you should never kick a man when he’s down, but sometimes it is too tempting when the man on the floor has been lashing out indiscriminately for the best part of two decades…
The UK’s online population fell slightly in July according to data released by online measurement company Nielsen.
When national newspapers try to sell what should be a good news story for the industry, the data is just not strong enough. Finding a solution is critical to the survival of the industry.
From Radio 1 employing vloggers to Amazon’s acquisition of Twitch, we’re facing a new age for video, writes Charlie Muirhead, CEO, Rightster – and it’s much more engaging…
A new social media segmentation of Kantar Media’s TGI Clickstream study reveals six key groups of social media users – and finds that the number of followers a brand has is largely irrelevant.
Initially for a six month period, Glanvill, a former CEO of Mindshare, will chair an advisory group, which will agree the brief for a “future-proof cross-platform measurement system”.
Technology and creativity in digital out-of-home is positioning the medium as the only true multi-sensory advertising platform, says Kinetic UK’s Rosh Singh.
The MailOnline recorded its best ever month for video in July 2014 with more than 50 million video views across its website and apps for the first time.
The Corner Store feature, which is currently limited to Washington DC on a trial period, will allow users to order from more than 100 items that are competitively priced against local high street stores.