The roll-out will begin in London, Edinburgh and Glasgow, with Primesight hoping to achieve 50 new panels across the nation by the end of 2015.
More Digital articles
Conversational interfaces are getting much more sophisticated, says Rovi’s Charles Dawes – and a natter with your TV is much closer than you think.
More than 80% of digital agencies now employ native advertising – but issues of scale, content creation and measurability need to be addressed, according to a new report.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at the growing ad tech battlefield, the problem of discovering new apps and expectations surrounding Apple.
They say you should never kick a man when he’s down, but sometimes it is too tempting when the man on the floor has been lashing out indiscriminately for the best part of two decades…
The UK’s online population fell slightly in July according to data released by online measurement company Nielsen.
When national newspapers try to sell what should be a good news story for the industry, the data is just not strong enough. Finding a solution is critical to the survival of the industry.
From Radio 1 employing vloggers to Amazon’s acquisition of Twitch, we’re facing a new age for video, writes Charlie Muirhead, CEO, Rightster – and it’s much more engaging…
A new social media segmentation of Kantar Media’s TGI Clickstream study reveals six key groups of social media users – and finds that the number of followers a brand has is largely irrelevant.
Initially for a six month period, Glanvill, a former CEO of Mindshare, will chair an advisory group, which will agree the brief for a “future-proof cross-platform measurement system”.
