Alongside short-form content from the likes of Jamie Oliver, Guy Martin and Made In Chelsea’s Binky Felstead, there will also be advertiser funded shorts from Rimmel London, British Gas and Alfa Romeo.
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UKTV Play will become the network’s first non-linear brand, and will give users access to shows including Dara O Briain: School of Hard Sums, Most Haunted and Crackanory.
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The Advertising Standards Agency (ASA) has put its foot down on third-party ‘recommended links’ that appear on news websites, calling into question the way newsbrands present ad-related content alongside editorial.