James Wildman, Trinity Mirror’s new chief revenue officer of its National Advertising Sales Agency, begins his role this week with a fresh focus on digital revenues.
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Programmatic platforms should concentrate on effective media placement – not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.
Alongside short-form content from the likes of Jamie Oliver, Guy Martin and Made In Chelsea’s Binky Felstead, there will also be advertiser funded shorts from Rimmel London, British Gas and Alfa Romeo.
In the second part of his investigation into Twitter and newsbrands, YouGov’s Shaun Austin uses insights from a new international study to reveal how a story breaks on the social media platform.
The share of ads bought through programmatic technologies is estimated to grow to 47% in 2014 and could reach up to 60-75% of total digital display advertising by 2017, according to new research.
The caps mean mobile operators will not be able to charge more than 20 cents per megabyte when a consumer is visiting another EU country.
Earlier this year Bauer Media launched The Debrief, a new multi-platform brand aimed at the constantly connected 20-something woman. With native advertising at its heart, Bauer’s advertising lead shares his key learnings.
The UK is to become the second country after the US to receive the Android-powered device.
The Digital Audio Exchange (dax) will give advertisers a single buying point, for the first time, to access a range of digital music brands across connected mobile devices.