The new Pinpoint platform enables advertisers to send “intelligently targeted” push messages to a network of opted-in smartphone users, aggregated across the group’s national and regional app titles.
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More than half the world’s population will be passing through airports by 2017 – so how can advertisers make the most of the opportunities?
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As part of an ongoing strategy to drive innovation via partnerships with tech start-ups, Sky has today announced a $500,000 investment in Pluto.TV.
Citing a test case with Ikea, Facebook’s managing director, UK and Ireland, has urged agencies and brands to understand the “different degrees of personalisation”.
Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.
Programmatic is here to stay – but in order to drive our industry forward, we need to ensure we are equipped with the necessary skills and knowledge to turn this revolutionary form of advertising into our greatest asset.
The number of children who personally own a tablet has almost doubled year on year, according to new research from Ofcom – and it’s changing how they engage with other media.
Digital advertising spend was up 16.6% to a record £3.5 billion in the first half of 2014, according to the latest IAB UK Digital Adspend report.
The BBC has announced that it is to increase the availability of content from the current seven days to 30.