After seven years, Emma Scott has decided to stand down from her post as managing director of Freesat to pursue new challenges.
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At this year’s IBC, broadcasters admitted that they were rubbish at innovation – but they’re doing themselves down argues Raymond Snoddy, who cites a whole host of reasons why they’re wrong.
In a sign that we are becoming increasingly worried about privacy, a new study has revealed that more than one in three people who have used an app have deleted it because they think their data is being overused.
Based in Boston, privately held Nexage automates the buying and selling of mobile advertising and will help meet the agency and advertiser demand placed on Millennial Media to provide a full programmatic marketplace.
AppNexus, the real-time online ad platform, is to acquire Xaxis’ ad-serving technology as part of a strategic deal to boost WPP’s programmatic offering, it has been announced.
Have we got millennials all wrong? Initiative’s international research director, Hanna Chalmers, showcases the findings of a new study that suggests young people are not all selfie-obsessed narcissists.
Wayne Blodwell joins the agency from Group M’s buying company, Xaxis, where he developed programmatic strategies for direct response and brand advertisers across the MediaCom portfolio.
According to August’s data a whopping 61% of those online were over the age of 35, translating to 23.9 million users.
There was a mixed bag of a results online newsbrands in August, with the biggest losses outweighing the gains.
For the very first time the National Readership Survey is able to show the reach of magazine brands across not only print and PC, but also mobile and tablet.
