The boss of Publicis’ ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online “cesspools” filled with ad fraud.
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With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco’s Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
Quantcast says the deal will allow it to leverage its knowledge of consumers’ online behaviour with Struq’s ability to personalise an ad based on perceived interests.
The tool, bringing together geo-filtered UK Twitter data with Kantar’s audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.
It’s not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
Tesco is planning to sell-off its loss-making video streaming platform Blinkbox – and if a buyer can’t be found, it the service will be shut down.
From November, TotalFilm.com, SFX.co.uk and GamesRadar.com will merge into a single platform to offer film, TV and game reviews and news.
It’s a jargon-filled minefield and it’s about to explode – but do you understand programmatic yet? Ahead of next week’s Automated Trading Debate, we asked The Exchange Lab’s Chris Dobson to sell us the benefits…
New research from the RAB reveals the impact that audio is having on consumers, and how growth in audio consumption is creating more opportunities for advertisers than ever before.
The Jed Glanvill-led review into newspaper audience measurement – and the future role of the National Readership Survey (NRS) – will kick-off today, as clarity emerges over how newspaper publishers regard the current system.