We can make the digital advertising landscape a much better place for everyone through transparency, control and activation, writes Tom Triscari, CEO of Yieldr.
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Following an exclusive launch in Japan last year, Sony has announced that its PlayStation TV will be available in the US, UK and Europe this autumn – giving users access to a variety of music, films and TV shows.
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Bauer Media UK has appointed ex-Warner Group and LoveLive executive Sam Jones as managing director, digital.
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Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel – but are they focused on the right type? It’s time to make some clear distinctions.