In an industry first, the NRS is now able to report newsbrand readership figures with the addition of mobile and tablet data to print and PC.
More Digital articles
This week Dominic Mills questioned why digital agencies fail to make it on to the short-list for the IPA’s Effectiveness Awards. Here, DigitasLBi’s Fern Miller explains the reluctance to throw their hat into the ring.
It might only now be a hot topic, but online ad fraud has been around for years, writes Infectious Media’s Dan de Sybel. So why has it not been eradicated?
The Financial Times has today launched a new-look newspaper designed for an age in which readers consume content across a variety of different platforms.
Weve, the joint venture between EE, O2 and Vodafone, has reportedly scaled back plans for a contactless payment app because the partners cannot agree on how to progress.
Digital was supposed to make it easier to prove effectiveness, writes Dominic Mills – so why are there practically no digital agencies on the 2014 short-list for the IPA’s Effectiveness Awards?
Following Apple’s new product announcements, Simon Andrews, founder of addictive!, gives us his analysis of the iPhone 6 and Apple Watch – and shares some intriguing product news from Motorola.
Carat’s global digital officer, Anthony Rhind, looks at the predicted 5% growth in international ad spend, and discusses some of the major factors behind the figures.
As Apple launches its latest range of devices, James Davies, chief strategy officer at Posterscope, says the out-of-home sector has a lot to be excited about
Video adtech company Ebuzzing & Teads has announced the appointment of Christophe Parcot as its chief operating officer.
