Citing a test case with Ikea, Facebook’s managing director, UK and Ireland, has urged agencies and brands to understand the “different degrees of personalisation”.
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Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.
Programmatic is here to stay – but in order to drive our industry forward, we need to ensure we are equipped with the necessary skills and knowledge to turn this revolutionary form of advertising into our greatest asset.
The number of children who personally own a tablet has almost doubled year on year, according to new research from Ofcom – and it’s changing how they engage with other media.
Digital advertising spend was up 16.6% to a record £3.5 billion in the first half of 2014, according to the latest IAB UK Digital Adspend report.
The BBC has announced that it is to increase the availability of content from the current seven days to 30.
As tablet penetration continues to grow at an exponential rate, Newsworks’ Matt Patchett explores what TouchPoints tells us about newsbrands’ tablet audience.
The boss of Publicis’ ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online “cesspools” filled with ad fraud.
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco’s Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
Quantcast says the deal will allow it to leverage its knowledge of consumers’ online behaviour with Struq’s ability to personalise an ad based on perceived interests.