Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
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The publisher has created two new senior roles in a bid to strengthen its digital proposition.
Following the announcement that the NPA is to serve notice on the NRS, the UK’s newspaper publishers have announced that they aim to introduce a new system of measurement across multiple platforms from early 2016.
Soeder, who joins iProspect from Greenlight, will be responsible for the company’s natural search team, and is the latest in a series of hires which iProspect hopes will “carve its place as the digital media agency of the future.”
In a move which looks set to further highlight the company’s “long-term commitment to creating premium video with authentic storytelling,” AOL has announced its first UK Originals series.
It was a mixed bag of results for online news sites in September, according to the latest ABC findings – but a slight improvement on August’s figures.
Newsline presents industry reaction from Possible, Indicia, Gekko, Jaywing and MEC.
Each new city will have its own local editor who will curate content from local experts, running alongside national content from the main Time Out London site.
In a bid to redefine how we think about ‘Generation Y’, OMD has today unveiled a new study examining the way in which Britain’s ethnic youth are consuming media, their digital habits and how they’re staying connected.
As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.