Channel 4 has announced that 4oD is to evolve into a brand new digital hub, All 4 – a single online destination which will present all of the broadcaster’s linear channels, digital content and services in one place
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70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a “holistic way”, across all screens including TV and video platforms – but broad adoption “is out of sight”.
Twitter announces that it is to begin testing a new way for users to make purchases via their mobile phones with a ‘buy’ button embedded into certain tweets.
In an industry first, BARB, the TV audience measurement body, has announced that it is now able to capture viewing data from tablet devices – including both iPad and Android.
The free-to-download issue is made up of 105 pages of luxury editorial focusing on upcoming autumn/winter trends and will run 24 hours ahead of the printed edition.
From the news that two very different sorts of companies are boldly stepping into the world of content to the surprising launch of Hello! Fashion Monthly, there are some major developments we need to take note of.
The online listening platform run by the BBC and commercial radio has unveiled a prototype car adapter which turns FM radios into DAB receivers.
The roll-out will begin in London, Edinburgh and Glasgow, with Primesight hoping to achieve 50 new panels across the nation by the end of 2015.
Conversational interfaces are getting much more sophisticated, says Rovi’s Charles Dawes – and a natter with your TV is much closer than you think.
More than 80% of digital agencies now employ native advertising – but issues of scale, content creation and measurability need to be addressed, according to a new report.
