More Digital articles

The new ‘Buy’ call-to-action button will allow desktop and mobile users to purchase a product directly from a business without leaving Facebook.

June was a successful month for online newsbrands, with all but one platform reporting either good or strong gains.

Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.

Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS’s newly appointed CEO, Simon Redican, tells us what the future needs to look like.

The new site has been described as a mix of the best of the Independent and its sister title the i and combines new editorial formats including quizzes, voting, user curation and interactive graphics and maps.

Younger viewers of online video and TV find targeted ads more intrusive than older viewers do, according to STRATA.

The national newspaper industry is rethinking audience measurement – but is the debate just about whether the NRS is moving quickly enough to embrace online platforms – or is it about whether you actually believe print is dying?

Jo Baldwin, Bauer’s former digital commercial director of radio, will take up the role with immediate effect and will be responsible for leading increased digital and commercial opportunities across the company.

The Marketing Contradictionary highlights and explains common advertising and marketing terms on websites, blogs and online publications.

TNS’s Connected Life study reveals that almost half of people who watch TV in the evening simultaneously engage in other digital activities.