Serving as a brand extension of Mirror Online, Mirror Matches hopes to create an additional source of revenue by capitalising on its digital audience, as well as throughout its portfolio of national and regional newspaper titles.
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More than ever before clients are demanding content for their online platforms – but is Starcom MediaVest Group right to build them a machine that automatically serves up pre-existing material? Dominic Mills is not convinced.
June saw 260 million requests to BBC iPlayer, according to the BBC’s latest performance pack.
As Rajar releases the year’s second quarter radio results – revealing what we listen to and how we tune in – Ipsos MediaCT’s Andy Haylett and Carat’s Michael Williamson share their key take-outs.
Instagram has announced the launch of a new messaging app that allows users to send photos which self-destruct once the recipient has viewed them.
There’s no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA’s Bob Wootton.
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi – advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
As Facebook records second quarter revenues of $2.91bn – with its once-floundering mobile business now accounting for 62% of advertising revenues – Jason Mander, head of trends atGlobalWebIndex, analyses the results.
AOL is to place all of its reserved online inventory into its own demand side platform – automating the entire ad trading process.
With a 300 year print legacy, Johnston Press is undergoing an enormous cultural change as it embraces everything digital has to offer. Here, the publisher’s CMO, Lucy Sinclair, shares what they have learned.