Can Global’s new radio advertising platform transform the opportunities available to brands within digital streaming? Jane Power, head of radio at the7stars, investigates
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Should programmatic platforms steer clear of advertising creative? No, argues TubeMogul’s Ian Monaghan – they should help inform strategy and improve the art through feedback.
In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at embracing digital, the latest mobile adspend forecasts and new developments in the mobile money space.
The online video production and publishing company has appointed British TV director and producer, Paul Jackson, to become consultant of content and channels.
May 2014 saw a total of 38.8 million users access the internet from the UK, the lowest figure reported yet.
IPC Media’s Digital Conversations study sheds light on what gets people talking online, how these conversations take place and what impact they have on people’s behaviour.
We have been trained to not expect much from our TV’s on-screen guide for so long, writes dunnhumby’s Nishat Mehta – can the launch of Google’s Android TV change all that?
James Wildman, Trinity Mirror’s new chief revenue officer of its National Advertising Sales Agency, begins his role this week with a fresh focus on digital revenues.
Programmatic platforms should concentrate on effective media placement – not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.