Instagram has announced the launch of a new messaging app that allows users to send photos which self-destruct once the recipient has viewed them.
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There’s no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA’s Bob Wootton.
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi – advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
As Facebook records second quarter revenues of $2.91bn – with its once-floundering mobile business now accounting for 62% of advertising revenues – Jason Mander, head of trends atGlobalWebIndex, analyses the results.
AOL is to place all of its reserved online inventory into its own demand side platform – automating the entire ad trading process.
With a 300 year print legacy, Johnston Press is undergoing an enormous cultural change as it embraces everything digital has to offer. Here, the publisher’s CMO, Lucy Sinclair, shares what they have learned.
From audit periods ending July 2014, a full breakdown between print and digital copies will be shown for all regional titles, as well as a statement of the total average number of print and digital edition bundles.
The new ‘Buy’ call-to-action button will allow desktop and mobile users to purchase a product directly from a business without leaving Facebook.
June was a successful month for online newsbrands, with all but one platform reporting either good or strong gains.
Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.