Carat’s global digital officer, Anthony Rhind, looks at the predicted 5% growth in international ad spend, and discusses some of the major factors behind the figures.
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As Apple launches its latest range of devices, James Davies, chief strategy officer at Posterscope, says the out-of-home sector has a lot to be excited about
Video adtech company Ebuzzing & Teads has announced the appointment of Christophe Parcot as its chief operating officer.
Channel 4 has announced that 4oD is to evolve into a brand new digital hub, All 4 – a single online destination which will present all of the broadcaster’s linear channels, digital content and services in one place
70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a “holistic way”, across all screens including TV and video platforms – but broad adoption “is out of sight”.
Twitter announces that it is to begin testing a new way for users to make purchases via their mobile phones with a ‘buy’ button embedded into certain tweets.
In an industry first, BARB, the TV audience measurement body, has announced that it is now able to capture viewing data from tablet devices – including both iPad and Android.
The free-to-download issue is made up of 105 pages of luxury editorial focusing on upcoming autumn/winter trends and will run 24 hours ahead of the printed edition.
From the news that two very different sorts of companies are boldly stepping into the world of content to the surprising launch of Hello! Fashion Monthly, there are some major developments we need to take note of.
The online listening platform run by the BBC and commercial radio has unveiled a prototype car adapter which turns FM radios into DAB receivers.