Wayne Blodwell joins the agency from Group M’s buying company, Xaxis, where he developed programmatic strategies for direct response and brand advertisers across the MediaCom portfolio.
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According to August’s data a whopping 61% of those online were over the age of 35, translating to 23.9 million users.
There was a mixed bag of a results online newsbrands in August, with the biggest losses outweighing the gains.
For the very first time the National Readership Survey is able to show the reach of magazine brands across not only print and PC, but also mobile and tablet.
In an industry first, the NRS is now able to report newsbrand readership figures with the addition of mobile and tablet data to print and PC.
This week Dominic Mills questioned why digital agencies fail to make it on to the short-list for the IPA’s Effectiveness Awards. Here, DigitasLBi’s Fern Miller explains the reluctance to throw their hat into the ring.
It might only now be a hot topic, but online ad fraud has been around for years, writes Infectious Media’s Dan de Sybel. So why has it not been eradicated?
The Financial Times has today launched a new-look newspaper designed for an age in which readers consume content across a variety of different platforms.
Weve, the joint venture between EE, O2 and Vodafone, has reportedly scaled back plans for a contactless payment app because the partners cannot agree on how to progress.
Digital was supposed to make it easier to prove effectiveness, writes Dominic Mills – so why are there practically no digital agencies on the 2014 short-list for the IPA’s Effectiveness Awards?