More Digital articles

Dynamic Creative Optimisation will be crucial to programmatic digital out-of-home’s rise in 2024, writes i-media’s head of programmatic.

The News Movement’s co-founder and president Ramin Beheshti discusses the strategies and realities behind being a social-first news platform.

Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.

Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?

Samsung Gaming Hub has taken over the Piccadilly Lights with an interactive 3D gaming livestream. 

The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte has found subscription revenues have been “performing well” for more than a year.

From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.

The Online Safety Act is only scratching the surface of a far bigger issue, one that contributes to a massive loss to the UK economy and risks our national security.

The service aims to give advertisers independent and continuous audience measurement of campaigns bought through Microsoft Advertising platforms in the UK and Germany.

At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.