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The Online Safety Act is only scratching the surface of a far bigger issue, one that contributes to a massive loss to the UK economy and risks our national security.

The service aims to give advertisers independent and continuous audience measurement of campaigns bought through Microsoft Advertising platforms in the UK and Germany.

At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.

Buyers and advertisers need to proactively close the information gap in programmatic advertising so they can take action and improve performance.

The benefits of programmatic digital out-of-home are ripe for the taking for those with the right strategy.

Social media and publishing reporter Jack Benjamin reviews a tumultuous year for the social media market, while the rise of AI led publishers to defend their intellectual property.

Brand Advance Group, the diversity media network, is launching FAST channels on connected TV devices in Europe and Latin America next year. 

It’s important to take a step back every now and then to take stock and celebrate our wins. Despite recent damning reports, there is a lot for digital advertising to shout about.

What were the top innovations and debates in out-of-home this year?

We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.