More Digital articles

The reason fraud proliferates is that as an industry we don’t take the available steps to mitigate. Time for a New Year’s Resolution.

Editor-in-chief Omar Oakes breaks down takeaways from The Future of TV Advertising Global event alongside reporters Ella Sagar and Jack Benjamin.

Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.

Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.

Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what’s next for advertisers.

If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.

GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.

A group of senior local editorial directors have released an op-ed across their local titles warning the BBC is a “potent threat” to the sustainability of local journalism.

WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.

2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.