After spending six weeks with a group of teens from social mobility cold-spots, Sunday Mirror editor Gemma Aldridge has come away excited about what traditional newsbrands can achieve by respecting and working with them.
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Kantar’s Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar’s Media Reactions 2023 report.
Most UK adults over the age of 55+ say they are “concerned” with the problem of misinformation, the most among any age bracket.
When what you’re known for is not the same as what you want to do, it might be time for some personal brand rehab.
Christian Broughton has been appointed as CEO of Independent Digital News & Media Limited, the publisher of The Independent, replacing Zach Leonard.
This year’s Rising Star from the Mediatel Media Research Awards, Katya Des-Etages, shares her perspective on why research matters, her mission to improve inclusion and how industry accolades benefit everyone.
Twitch and football content and media company Footballco are teaming up for a co-sell collaboration with the goal of more directly and “authentically” reaching Gen Z audiences on the livestreaming platform.
GroupM will leverage SeenThis’ proprietary technology to minimise carbon emissions and improve performance in display advertising campaigns.
Schvartz will be responsible for leading Pinterest’s sales strategy and execution in its EMEA growth markets.
GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.