More Digital articles

It’s a sad day as I’m closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.

In a recent episode of The Media Leader Podcast, Ozone CEO Damon Reeve spoke to host and reporter Jack Benjamin about how moving adspend from MFA sites toward premium publishing environments would be a win for advertisers and publishers alike.

Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy. 

In a letter to Meta president for global affairs Sir Nick Clegg, Owen Meredith and Jim Mullen criticised Meta’s waning interest in promoting news on the platform. But do publishers have any leverage on this issue?

Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.

Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.

Ozone CEO Damon Reeve joins host Jack Benjamin to discuss how publishers are navigating a pivot away from reliance on social media to build their brands and diversify their revenues.

The hire appears to be part of Mail Metro Media’s strategy to expand aggressively into video and audio production and ad sales.

The trade body also seeks to make “significant reductions” by 2030.

Analysis: Jimmy Wales did not reveal details about Trust Café, which has quietly launched with few features.