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The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.

The new measure, ECOzone, is being launched as part of Ozone’s fifth anniversary as a publisher ad sales platform.

Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.

JCDecaux UK’s head of programmatic shares what is holding back industry growth and what the next steps towards transformation are.

The Evening Standard’s commercial director shares which company merger he’d fancy and which advertiser he would love to work with.

Whether Topics API will really protect users’ privacy is hotly debated.

At Cannes Lions last week, audiences were asked to consider the opportunity cost of producing content with humans rather than AI if people can’t tell the difference.

A unified audio ad analysis tool promises a greater level of accuracy than commonly-used techniques, with some “match rates” rated as highly as 100%.

TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.

Advertisers need to be more active stewards of their media investments rather than delegating that entirely to their agencies, writes ANA Group’s executive vice-president.