Advertisers need to be more active stewards of their media investments rather than delegating that entirely to their agencies, writes ANA Group’s executive vice-president.
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In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.
Brundrett has held a range of leadership roles at Vox Media over the past 15 years, most recently as COO before stepping down from day-to-day responsibilities in 2022.
Jon Steinberg joins Omar Oakes to discuss changes he is bringing to Future, the value of attending Cannes Lions, and the state of the digital publishing industry.
The next wave of change will define the success of agencies and their clients businesses, writes Assembly’s Europe CEO.
The average open programmatic campaign runs on a “deeply concerning” 44,000 websites, with Made for Advertising sites comprising 15% of adspend.
It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.
In the non-executive role, she will chair the UKOM commercial board and join the UKOM executive board which is chaired by Iain Jacob.
EU regulators have said Google may be forced to sell part of its adtech business to allay concerns about anti-competitive practices.
The acquisition comes soon after The Brandtech Group bought digital media and marketing company Jellyfish.