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Analysis: Social media sites’ changes have had a significant negative effect on all publishers relying on digital advertising revenue.

At a Labour Party conference panel, publishers, lawmakers, and policy researchers agreed that Government must do more to regulate AI, lest it risk the state of global democracy.

Marshall McLuhan’s Tetrad model can revolutionise your understanding of media and marketing. Embrace the opportunities, prioritise, revive, and prevent to stay ahead of the game.

Industry-backed online ads sales house Ozone has launched Studiozone, a new in-house creative studio it says can help maximise ad impacts for brands across the premium web.

It’s a sad day as I’m closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.

In a recent episode of The Media Leader Podcast, Ozone CEO Damon Reeve spoke to host and reporter Jack Benjamin about how moving adspend from MFA sites toward premium publishing environments would be a win for advertisers and publishers alike.

Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy. 

In a letter to Meta president for global affairs Sir Nick Clegg, Owen Meredith and Jim Mullen criticised Meta’s waning interest in promoting news on the platform. But do publishers have any leverage on this issue?

Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.

Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.