Analysis: While blaming Facebook’s change in policy toward news for a sharp decline in page views may well be fair, it doesn’t change the fact that its outlets will need to adapt to attract online audiences.
Showing 501-510 of 8,365
More Digital articles
Analysis: For advertisers, any such rebrand matters little compared to what X does to address brand safety concerns.
Analysis: This is potentially a big win for commercial radio’s incumbent players as the UK’s laws around commercial radio aim to keep up as listening has rapidly migrated online in recent years.
Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.
Analysis: Underlying the anxiety that the rising popularity of TikTok for news could further erode trust is the fact that TikTok is owned by Chinese company ByteDance.
The JTI audit will be used to assess the professionalism of news publishers in the UK and around the world.
We need a collective effort to reduce advertising’s contribution to the climate crisis, writes Ozone’s chief strategy officer. (Partner content)
A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.
Analysis: Now discounters are joining the retail media party.
Outdoor media owner Global now offers advertisers the option to add 3D anamorphic designs to its large format roadside screens.