We need a collective effort to reduce advertising’s contribution to the climate crisis, writes Ozone’s chief strategy officer. (Partner content)
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A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.
Analysis: Now discounters are joining the retail media party.
Outdoor media owner Global now offers advertisers the option to add 3D anamorphic designs to its large format roadside screens.
Our industry has been distracted by measuring things in media that don’t actually matter, writes VCCP Media’s head of digital.
Both publishers and advertisers can work together to break old habits and find a new collaborative approach across the premium web, writes Ozone’s chief operating officer. (Partner content)
When platforms are used to share our differences, it resonates with people. Brands should be tapping in to support and celebrate what makes us unique.
Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.
CEO Adam Singolda spoke to Omar Oakes about the company’s launch of Generative AI tech, what an adtech CEO does at Cannes all week, and what wannabe company founders must realise before starting out.
Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don’t disrupt gamers’ user experience?