More Digital articles

Our industry has been distracted by measuring  things in media that don’t actually matter, writes VCCP Media’s head of digital.

Both publishers and advertisers can work together to break old habits and find a new collaborative approach across the premium web, writes Ozone’s chief operating officer. (Partner content)

When platforms are used to share our differences, it resonates with people. Brands should be tapping in to support and celebrate what makes us unique.

Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.

CEO Adam Singolda spoke to Omar Oakes about the company’s launch of Generative AI tech, what an adtech CEO does at Cannes all week, and what wannabe company founders must realise before starting out.

Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don’t disrupt gamers’ user experience?

Online harm against journalists is a real and serious problem. Meta’s Threads must take meaningful steps to prevent repeating the worst parts of Twitter, writes Reach’s online safety editor.

Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of “late money” being spent on TV in the UK this summer.

Columnist Raymond Snoddy and Richard Reeves, MD of the Association of Online Publishers, join Jack Benamin to talk about publishers’ progress in defending their IP, the future of news, and trust in newsbrands.

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