Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.
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Online display advertising, especially when automated, has become Dr Frankenstein’s monster.
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Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut’s commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the ‘lifestyle platform of choice for everyone’.
Edmunds joins as media director of video and podcast following 20 years at The Guardian.
Ocean Outdoor’s new “Headliner” digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.
Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.
Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.
