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Online display advertising, especially when automated, has become Dr Frankenstein’s monster.

100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter’s model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram’s scale, writes the editor.

The new Twitter competitor reached over 10 million users within hours of launch. What are users’ and advertisers’ first impressions?

Strategy Leaders: Imagine it was 2018 and none of your competitors were using social media. That’s the opportunity that gaming offers today, writes Spark Foundry’s chief strategy and innovation officer.

Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut’s commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the ‘lifestyle platform of choice for everyone’.

Edmunds joins as media director of video and podcast following 20 years at The Guardian.

Ocean Outdoor’s new “Headliner” digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.

Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.

Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.

MailOnline has grown its audience 3% to 25.2 million readers, surpassing The Sun and The Mirror.