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Partner content: Nick Pinks, the CEO of addressable advertising company Covatic, sees the deprecation of cookies not as a challenge, but as an opportunity for advertisers to reconsider their digital aims.

Newsworks and the PPA are looking to introduce an “enhanced measurement solution,” but according to the IPA research director the decision to do so comes more from publishers than from buy-side demand.

The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.

Advertisers are forecast to spend 4.8% more than last year’s record £9bn during Q4 2023, according to new AA/WARC data.

There’s a big difference between being relevant to people and personalizing your communication, writes SocialChain’s group strategy director.

Barb CEO Justin Sampson spoke at The Future of Media last month about a wide-range of topics, from streamers getting more involved in Barb to whether the industry should be optimistic about Origin.

ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.

The trade body for digital advertising has launched a brand-building campaign with an 8ft bear to address advertisers feeling “lack of creativity” and “unease” around the sector. The CMO tells us why.

Nine in 10 newsbrand editors believe that Google and Meta pose an existential threat to journalism.

At an upfronts event in London today, Clear Channel executives made the case for out-of-home to be the right and responsible choice, as well as a platform for good.