No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.
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The UK’s digital ad market grew 5% year-on-year in the first six months of 2023, led by double-digit growth in video ads.
Linear, connected TV, radio, podcasts, addressable audio…. isn’t it time to get back to simplicity in media, asks the editor-in-chief.
YouTube’s global director of Culture & Trends Kevin Allocca discusses how the pandemic and the rise of short-form video has widened the pool of video creators and their audiences.
Teads co-CEO Jeremy Arditi joins host Jack Benjamin to discuss a number of new AI-powered solutions the ad platform is offering, as well as how the company is expanding its CTV footprint.
This industry could solve the Made for Advertising issue overnight. But it requires people and their companies to come together, writes Performics’ head of programmatic.
At the PinkNews Awards, CEO Benjamin Cohen criticised Conservative leadership for moving backwards on LGBTQ+ issues.
The Evening Standard has signalled a departure from its commuter-newsbrand offer by launching a new website and apps under the branding of simply The Standard.
There are valid arguments on both sides of the debate over the BBC’s failure to call Hamas terrorists. But there appears to be more flexibility in the BBC’s impartiality rules than is being exercised.
Interview: Teads announced a number of new AI-powered solutions and an expansion of its CTV footprint, which co-CEO Jeremy Arditi said was in service of its goal of helping clients effectively reach mass audiences in high-quality environments.