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Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…

A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.

Advertisers need to be realistic and focus on the tools that can increase the efficiency of their advertising today.

The media investment group has partnered with Internews to support the re-investment of media budgets in credible news publishers.

In brief: Vice Media Group has appointed current CFO Bruce Dixon and current CSO Hozefa Lokhandwala as co-CEOs.

In brief: It is the first time Pinterest has partnered with a UK agency network in this way.

In brief: Miroma Group has bought a majority holding in former Manchester United captain Gary Neville’s content company Buzz16.

After years of throwing cash at content creators to grow original content on their streaming platforms, it appears that artificial intelligence is the new “talent” set to be unleashed on digital audio.

At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign? 

In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.