More Digital articles

We are only now beginning to regulate the negative manifestations of the internet. That mistake should not be repeated with generative AI.

Following the closing of historically queer-inclusive outlet BuzzFeed News and bankruptcy filing of Vice Media, LGBTQ+ publisher PinkNews has an opportunity to greatly expand its audience.

Rather than be seen as a threat, many see AI as a potential useful tool that could help with creativity and workload.

In brief: O’Riordan joins The Times after departing Associated Newspapers after 15 years amid broader cost-cutting measures.

At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.

The not-for-profit company has a new visual identity, supported by a broad media campaign across ATL and digital channels.

Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.

Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.

Audiotrack’s Chontal Angus explains how digital audio can learn from video to address its measurement problem.

When we skip from trend to trend, we impede our ability to fully exploit new technology. Our collective short-termism must be replaced by a greater focus on iteration.