More Digital articles

Bad digital measurement tactics are everywhere, and they need to be reconsidered using common sense.

Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.

A new celebrity-focussed feature could open the door for an ad-based business model, but the ‘authentic’-branded platform may not be that enticing for buyers.

The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.

In brief: Business-focussed social media platform LinkedIn announced its user base is nearing 1 billion as it celebrated its 20th anniversary today.

Clients want tried and tested. Twitter is too testing and tumultuous.

The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.

Vice Media, BuzzFeed, Insider, and even Reach have seen revenues and valuations plummet amid a “confluence” of problems hitting the digital media market.

A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.

In brief: Reach’s total revenue declined 5.9% year-on-year, the company revealed in a trading update.