The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.
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Vice Media, BuzzFeed, Insider, and even Reach have seen revenues and valuations plummet amid a “confluence” of problems hitting the digital media market.
A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.
In brief: Reach’s total revenue declined 5.9% year-on-year, the company revealed in a trading update.
In brief: The publisher will become a partner for Ozone’s audience-led media offering, as well as its Biddable Management Service.
Twitter’s impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.
In brief: Ocean Outdoor as appointed Marie Le Hur as its marketing director for its UK business.
In brief: Twitter will soon offer its users to buy single press articles, Elon Musk announced on Saturday.
Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.
While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.