In brief: NewsGuard will test chatbots’ performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.
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Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.
In brief: Microsoft says its goal is to “drive more traffic to publishers in this new world of search”.
In brief: BBC Studios has launched a bespoke in-house global advertising sales function to drive revenue across its branded social media platforms.
Publishers have had potential revenues from their IP stolen from tech vendors, their trade bodies allege, and the problem may only become bigger with the rise of AI, writes Jack Benjamin.
David Trencher, head of large customer sales, UK, EMEA & Australia at Reddit, shares what he would do if he took a year off work and what he would change when dealing with agencies.
Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.
The Cohort will focus its support across three key areas: protecting journalists’ safety and security; advancing freedom of expression; and bolstering independent and diverse media.
Media measurement is a tough topic that generates strong views but it’s crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.
As well as devising this publication’s rebranding as The Media Leader, Scaffardi has launched event brands such as Future of Audio Europe, the Future of Gaming and the Future of Media, as well as evolving The Future of Brands.