Exclusive: Despite publicly advocating for well-established cross-media measurement standards, YouTube has been unable to integrate into the Barb system and now faces restrictions.
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The release comes as research projects launched by the marketing body found that trust in national news brands is higher than social media, leading to greater ad effectiveness.
The proven power of TV and the level-playing field argument are pretty compelling reasons to participate in Origin’s cross-media measurement solution, writes the ISBA-backed initiative’s CEO.
An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.
WPP CEO Mark Read will open the Media Leaders Awards’ results ceremony at next week’s awards ceremony, with a fireside chat about leadership with The Media Leader’s editor Omar Oakes.
In advance of Earth Day, Good-Loop’s Hannah Williams examines what is holding up decisive progress on decarbonising the digital advertising ecosystem.
The creation of the task force follows Italy’s decision to ban ChatGPT earlier this month.
As part of our series on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media.
Members of our Future 100 Club share what they think advertising has in store.
The big digital players getting into econometrics can only be good for the industry… right? December19’s head of performance isn’t so sure.