More Digital articles

The big digital players getting into econometrics can only be good for the industry… right? December19’s head of performance isn’t so sure.

In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.

WeAre8’s chief commercial officer shares who her best friend in the industry is and the deal she is proudest of in her career.

This industry has award-winning creativity in spades, but it has to go hand-in-hand with a responsible approach that demands shared standards as a given, writes the IAB UK CMO.

UK Stop Ad Funded Crime’s (UKSAFC) Ian Moss outlines how stakeholders in programmatic advertising can and should address the “moving target” of systemic ad fraud in the system. 

We are pleased to announce that Mediatel as of today has rebranded to Adwanted UK.

In brief: NewsGuard will test chatbots’ performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.

Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.

In brief: Microsoft says its goal is to “drive more traffic to publishers in this new world of search”.

In brief: BBC Studios has launched a bespoke in-house global advertising sales function to drive revenue across its branded social media platforms.