As well as devising this publication’s rebranding as The Media Leader, Scaffardi has launched event brands such as Future of Audio Europe, the Future of Gaming and the Future of Media, as well as evolving The Future of Brands.
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The Association of Online Publishers has released an open letter accusing “unscrupulous” tech vendors of collecting and selling digital publishers’ first-party contextual audience data without their consent.
| Ben Kerr
Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.
A majority of newsbrand readers say they would feel more favourable toward brands and advertisers that focus on sustainability.
In brief: Radioplayer has appointed Yann Legarson as its new CEO as founder Michael Hill exits the organisation.
Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available.
In brief: the new relationship will see PinkNews become part of Ozone’s centralised audience proposition for advertisers.
Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.
All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.