YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.
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The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.
The Digital Markets, Competition and Consumers bill will create a regulator with powers to impose large and daily financial fines on large tech companies.
Matt Salmon, director of UK sales at Snap, shares what he would do if he took a year off work and what the biggest turning point in his career has been.
Despite political uncertainty and a cost-of-living crisis, the UK’s digital ad market grew by 11% in 2022.
Social media companies have continually been introducing and trialling new products and policies over the last few years aimed at the digital wellbeing of these teen users.
The spring survey seeks to measure how digital agencies and specialists perceive the various media owners they work with.
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.
Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.