Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.
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The move comes within weeks of the AOP published an open letter decrying “unscrupulous” tech vendors of stealing publishers’ IP through illegal data scraping practices.
Climate-conscious newsbrand readers offer an opportunity for brands to appeal to those eager to help save the planet without suffering a financial hit.
Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.
The managing director of The Sun shares what is coming up in conversations with clients at the moment and the secret to his leadership style.
Exclusive: Despite publicly advocating for well-established cross-media measurement standards, YouTube has been unable to integrate into the Barb system and now faces restrictions.
The release comes as research projects launched by the marketing body found that trust in national news brands is higher than social media, leading to greater ad effectiveness.
The proven power of TV and the level-playing field argument are pretty compelling reasons to participate in Origin’s cross-media measurement solution, writes the ISBA-backed initiative’s CEO.
An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.
WPP CEO Mark Read will open the Media Leaders Awards’ results ceremony at next week’s awards ceremony, with a fireside chat about leadership with The Media Leader’s editor Omar Oakes.