In advance of Earth Day, Good-Loop’s Hannah Williams examines what is holding up decisive progress on decarbonising the digital advertising ecosystem.
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The creation of the task force follows Italy’s decision to ban ChatGPT earlier this month.
As part of our series on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media.
Members of our Future 100 Club share what they think advertising has in store.
The big digital players getting into econometrics can only be good for the industry… right? December19’s head of performance isn’t so sure.
In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.
WeAre8’s chief commercial officer shares who her best friend in the industry is and the deal she is proudest of in her career.
This industry has award-winning creativity in spades, but it has to go hand-in-hand with a responsible approach that demands shared standards as a given, writes the IAB UK CMO.
| Ian Moss
UK Stop Ad Funded Crime’s (UKSAFC) Ian Moss outlines how stakeholders in programmatic advertising can and should address the “moving target” of systemic ad fraud in the system.
We are pleased to announce that Mediatel as of today has rebranded to Adwanted UK.