Analysis: Industry experts are weighing the pros and cons of the quick pace at which chatbots are developing.
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The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.
Regional output across the BBC is being disrupted after journalists across local radio, regional TV and digital services in England walked out from 11am in a 24-hour strike.
NewsGuard has expanded its services to Australia and New Zealand in a move that will pit the digital news trust ratings company against the heart of Rupert Murdoch’s publishing empire.
Out-of-home total advertising revenues increased by nearly a third (31%) compared to 2021.
In brief: Collier, who previously served as DMGT’s CFO, enters the role with immediate effect.
Digital media buyers need to ask difficult but crucial questions about what makes up the audience they’re paying for. If the tech providers can’t tell you openly, be prepared to walk away.
Route Research’s new OOH currency points the way for all other media to follow.
Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.