More Digital articles

At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign? 

In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.

Mark Bucknell shares his greatest achievement and what his grandfather did for a living.

Barb has begun measuring broadcasters’ video content on YouTube and has committed to expanding its audience measurement to video-sharing platforms.

ISBA and PWC’s latest report into the programmatic ad-buying system shows there is still a long way to go and that the digital media’s problems with transparency and accountability run very deep indeed. 

In brief: the UK publisher is actively exploring uses for ChatGPT for local and non-local coverage.

Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.

In brief: The digital advertising network has announced a new turnkey ecommerce offering aimed at premium publishers.

Microsoft and Google’s rekindled rivalry over AI chatbots has analysts wondering what the downstream impact will be on Search advertising and industry workflow.

Steve Hatch, VP for Northern Europe at tech giant Meta announced on LinkedIn and Facebook he would be leaving the company later this year.